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Coca-ColaDavid Frumer’s first one-man exhibition was held in the Hakibbutz gallery.It consisted of a reconstructed Coca-Cola bottle and images of the reconstruction process. This exhibition was reprised a year later at the Bertha Urdang gallery in New York. Laura Bradley, of Arts Magazine, writes:
“In a series of stunning photographic images, David Frumer presents thirteen steps toward the reconstruction of a shattered Coca-Cola bottle, partaking of, and commenting on the current documentary orientation of much conceptual art. Restorations is, furthermore, a spoof on archeology, from which conceptual artists have borrowed heavily. Each ‘shard’ of the fluted Coke bottle –quintessential artifact of modern American life – is recorded by Frumer’s camera; a ruler along the bottom edge of the photo documents the exact length of these beautiful abstract fragments. The black and white close-up of each piece is framed along side an image of the same segment after it is glued back into place in the bottle-under-reconstruction.”
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